Pioneer Dj Smartbox Monetizing

A about a year ago Pioneer Dj launched a social network platform for the Dj connecting club, Dj & audiences together, although the platform has been implemented around the world and has allowed club, Dj’s and audiences to connect and share music info on the platform it hasn’t been that publicized , but now Pioneer have redesigned and re created the platform once more with far more integrated functions then it’s previous version and really wants the world to know about it here are some reasons why they want to revolutionize the club experience…

Pioneer occupies about 80% dj booth space around the world and they have looked upon this to create a sustainable social network environment  , with benefits to all those who participate in it so far they have been testing the new platform with 500 clubs and now are ready to expand to the rest of the clubs around the world, by using the KUVO box which links up to the mixer in the club and links up to a cloud base server capturing data info of tracks been played in the club this data can then be used for several benefits as follows:

For the Club in represents creating a formidable stronger brand for the club goer to  decide on which club they would want to visit that specific night ,by feeding through which dj is playing currently , which tracks are being played and giving the club goer more of a sense of what the clubs music policy , how many times have you constantly heard about a club , only to walk in to be disappoint by the music being played at the club.

For the club audience it represents the knowing which Dj is playing at the a club nearby, whilst on the dance floor the club audience and connect with Dj’s profile follow his set as well as even create a 2 way messaging system with Dj and the audience live in the club.

Now for the Dj/producer this is where KUVO comes in to its biggest role, the data captured by KUVO can be used to monetize the playing time of Djing sets , by clubs participating in signing up to music rights organizations the licenses they pay over to the music rights organizations can now be distributed more accurately to producers and publishers, thus producers/Artists being paid for their music being performed and as for the Dj since the debate and debacle which has been brewing here in SA about the required Dj license is would only need to be applied to the Mobile Dj as the club would clearly need to be licensed.

There are talks with many music rights organizations around the world thus far many are highly interested in the system while others in Australia, Sweden & the U.K have already signed to use KUVO data as mentioned by Pioneers head of marketing in Europe,

This will call for the independent music label industry , producers and artists to formalize themselves and insuring works are notified at participating rights organizations, it is estimated only 3 out of 10 tracks being charted on online dance retail sites are being notified with rights organizations around the world. Making the “get played, get paid” campaign more tangible, the unfortunate problem at the moment that it only reads that have been analyzed in Pioneers REKORDBOX find out more at www.kuvo.com